On several occasions I've been asked why Global Teas made the decision to donate $1 from every pouch of tea we sell. Some people think this is a lot considering most companies wouldn't dare to make a commitment to give away so much of the profits; while others have wondered if $1 really can make a difference.
For much of the developed world, $1 is an easy spend. We pay $4 for a single cup of coffee, $10 for a glass of wine with dinner, $12 to see a movie; frivolous spends that we don't think much about. When you learn that half of the world's population (over 3 billion people) live on less than $2.50 a day*, you begin to understand the impact a single dollar can make. The non-profit organizations we support work tirelessly in countries and areas where earning $2.50 a day is a reality. Think about your daily income. Imagine if an organization committed to donating almost half of YOUR daily income to improve your life and those of your neighbors; would it help? At the end of the year, would your life have changed for the better? What if you were lacking basic needs such as clean water, access to a doctor, the ability to harvest your garden without the threat of a bomb accidentally exploding, or wondering if tomorrow morning your family would have to sell you to a brothel owner because they could not afford to feed you? Would someone donating half of your daily income to improve these things in your life make a difference?
We've committed to giving $1 because it can and DOES change lives. Sure, it's a big chunk out of our profits, but that extra magazine ad we could buy each month, or that fancy new copier we could purchase if we didn't give that money away means absolutely nothing compared to the ability to help change another person's life.
It's a wonderful feeling knowing that every time someone buys your product it's another $1 you can put toward making a difference. I am so deeply appreciative for those of you who get it; for those of you who choose to make purchases (from Global Teas or otherwise) that support causes greater than yourselves. I love what Tony Kirwan, President and Founder of Destiny Rescue says: "We only have 2 choices, do something or do nothing." Imagine what would happen if every new company made a commitment to do SOMETHING rather than nothing.
*Statistic from http://www.globalissues.org/article/26/poverty-facts-and-stats
Dezerai Seitzer is the owner and founder of Global Teas, a retail line of tea that gives people the opportunity to help change lives by donating $1 from every pouch of tea sold to a non-profit organization.